The provocative “Do’s & Don’ts of Working with Journalists” is a must-listen, must-watch media training experience, presented on behalf of WeWork Labs.
(It’s like a World Wide Wrestling Federation
show with an excited
American vs. a chilled-out,
tea-sipping Briton. Apologies for the cliche as I have no idea if my guest REALLY drinks tea!)
For anyone who works with the media, wants publicity or wonders how to best interact with journalists, check out my
Webinar below, part of a 3-part series of
communication in the Covid-19
era. Special Guest: Rob Cameron, BBC correspondent for Czech Republic & Slovakia.
As a veteran contributor to the The New York Times, USA TODAY, the Jerusalem Post, The Independent, San Francisco Chronicle and SFGATE, ELLE Magazine, Condé Nast Traveler and dozens of other publications, I have a few secrets to share:
Do journalists read press releases?
Should you reach out to them on Facebook?
Why doesn’t anyone care about your event or product launch?
There is only one way to get the media interested in your business, and I tell you what it is! Hint: Ist/Est/Rst.
Enjoy and I look forward to your feedback!