Webinar: The do’s and don’ts of working with journalists

• A Boston Consulting Group study proved that companies with diverse management have 19% higher revenues due to innovation. This finding is essential for tech companies start-ups and other industries where innovation equals growth.
• The 2018 Deloitte Millennial Survey shows that 74% of millenials believe their organization is more innovative when it has a culture of inclusion. If businesses are looking to hire and keep millenials, diversity must be a key part of the company culture.
• There are numerous studies that show more women in the C-Suite are more profitable, but there is still a gender gap in the vast majority of companies.

Media Confident can deliver SEO-ready blogs, social media posts and Web copy that is entirely customer focused. Through global connections to hundreds of experts on a range of business topics, we can provide the clear, crisp writing that is guaranteed to increase reader engagement. Content creation is available in the areas of finance, manufacturing, technology, start-ups, social media, travel, pharmaceuticals, fashion, entertainment, celebrities, education,parenting, food production, to name just a handful of possibilities.

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Why do you need to be prepared for a crisis if your organization is running smoothly and profits are soaring?

Since the introduction of social media, the impact of reputation events on stock prices has doubled. In the wake of a crisis, the size of a company and the strength of its reputation did little to protect against the loss of value.

FACT: The number of headline-making crises has increased by 80% since 2007.

FACT: Crises may involve an organization’s accidental harm to people and property, a disruption of operations, product recalls, labor issues, social media attacks, lawsuits, media coverage of allegations by consumers, non-profits or politicians.  Studies show that 80% of consumers will change their purchasing patterns in response o negative articles online.  Sometimes a crisis can being with a single social media client complaint. United Airlines Stock dropped 4 percent in only a week after a  video of a passenger getting dragged off one of its planes went viral.

FACT: The top crisis category in 2018 reported on by the media was mismanagement, followed by discrimination, cybercrime, sexual harassment and labor disputes. The year’s most crisis-prone industries were banking and financial services, technology, education, transportation, pharmaceuticals, food, health care, consumer products and media and entertainment. Organizations that had a rehearsed crisis management plan gained back their clients and stock share far faster than those that were unprepared.

Media Confident provides simulation training that allows organizations to refine their crisis communication skills in real time with a team of professional journalists. Training ranges from one to three days and participants receive meaningful feedback about what strategies are effective against a barrage of negative publicity.

Writing for your audience: How to communicate with your employees, colleagues and clients so they keep reading.

Most business communication is too long and overflowing with jargon. No wonder so many people these days can’t wait to stop reading their emails.

But you can change that with communication that focuses on what your audience needs to hear. Course participants learn to write clearly, concisely and with concrete examples.

As a journalism professor, Dinah has taught thousands of future writers who have gone on to prestigious news outlets such as CNN, the Associated Press and Agence France Presse.

Media Confident can provide you with top secret tips that have changed lives.

There are only two kinds of writers, bad ones and those who are improving. If you are not in the second category, you ARE losing your audience.

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Get certified as MEDIA CONFIDENT in this one-day course of CLEARLY DEFINED DO’S AND DON’TS.

PARTICIPANTS LEARN:

• The core principles of why and how journalists choose their stories.
• Basics of using social media to generate buzz and attract journalist interest.
• Build positive relationships with journalists that lead to favorable coverage.
• The 10 cardinal rules of press communication that will bolster your organization’s image.
• How to answer a journalists queries with on- and off-camera interviewing.

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Dinah has taught writing, reporting and journalism skills to students from across the globe since 2007 as a professor at New York University in Prague. Student evaluations place her in the top .5 percent of her peers.

Dinah can teach you to WRITE RIGHT!

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• Gain positive media coverage
• Write clearly and engagingly for your audience
• Solve a reputation crisis with a carefully crafted media outreach plan